Head Of Departments
Our team of friendly, empowered and professional staff will provide a highly personal service, demonstrating knowledge, enthusiasm and determination to always exceed customer expectations.
If you ever wondered what ex-professional footballers do when their careers end – Bill’s the perfect example. Playing for local team Port Vale in the early 70s, followed by two years playing in Australia, he returned to start Morning Fresh in 1980. With over 30 years experience in all aspects of fruit & vegetables, starting with two retail shops, he moved into wholesaling in 1985 and opened two further shops in 1988 and 1989. With a strong focus on staff and customer development, he prefers to be called experienced rather than simply “old”!
Richard started selling potatoes from his Grandad’s garage when he was 17. After getting F,O,F,F in his A Level’s, he decided that maybe university wasn’t for him and went on to start R. J. Harrison Potato Merchants in 1982. Selling to local shops and chip shops, there’s not too much he doesn’t know about the humble spud! He then went onto preparing vegetables and supplying catering establishments in the mid 90s, renaming the company R. J. Harrison Wholesale Greengrocers. He’s been married to Jayne, a dance teacher for 30 years and they has 3 sons, Matthew, Christian and Thomas.
Sarah started her career with the family business, Cheshire Produce Company, 32 years ago.
The national company supplying Fresh Produce to the Catering Industry gave her the opportunity to work in every aspect of the business. From sales and operations to distribution, Sarah worked and excelled in every facet of the business. In 1999 after acquisition of the family business by Redbridge Caterfresh Sarah joined their senior management team until 2005.
In 2005 Sarah started her own company, Coopers Produce Company, where she turned her attention to specialising in Food Service and procurement, building the company up from zero turn over to in excess of million pounds. In 2010 Cooper Produce Company merged with Fresh Direct (UK) Ltd. Sarah stepped into the role as Managing Director of the Northern Depot as it went through the challenging process of merging two depots. All the while reducing costs and increasing efficiencies. Sarah was an instrumental part in mobilising the new Fresh Direct depot in Scotland.
Continuing with the Fresh Direct Group of companies she was took the role of Project Director during the mobilisation of Fabulous Fan Fayre at MCFC. She continued in that role for all new ventures while having overall responsibility for the procurement of the business.
During Sarah’s secondment to MCFC, the Premier League Football Stadium also played host to a number of high profile concerts and Rugby matches. The venue held the prestigious honour of hosting the England World Cup match in October 2016, Sarah Project Managed the whole mobilisation plan for Fabulous Fan Fayre from agreeing one off contracts, favoured pricing for the event, as well as co-ordinating compounds with the hire of specialist equipment.
In November 2015 she took the decision to go back to her roots and joined Freshveiw Foods to take up the role of General Manager.
The two directors’ right hand man! Adrian had worked for Morning Fresh for over 20 years, man and boy. Order picking, driving, you name it, he’s done it! Attaining a Mathematics degree at University didn’t deter him from working in Fruit and Vegetables. Adrian is very hard working and has an upbeat personality. He is married to Liz, a Deputy Head Teacher, and they have two boys.
With over 25 years experience in Fruit & Vegetables, Ron is popular and well respected throughout the Fresh Produce Industry and is the ultimate team player. Customers, colleagues and suppliers find him very approachable and having spent many early mornings bartering in the wholesale market he can always be relied on to ‘deliver the goods’!
Kevin came to work in the Fruit and Veg industry over 5 years ago after working in the pottery industry for 23 years.
Nikki started with Morning Fresh in 2002 as a part time data input clerk, however she quickly progressed to become an essential member of staff. She took her AAT in 2010 and now heads the accounts team. She has always got stuck in with anything thrown her way including the odd deliveries back in the early days! Many Social and fund raising events within the workplace have always involved Nikki.
Wholesale Key Account Manager
John is passionate about the product and uncompromising on quality. He has served his time through countless trips to the wholesale market, managing our retail shops, developing our sales department and made a big contribution to the emphasis on quality in the business. If you come down to Freshview you will certainly hear him about the warehouse!
Ian is charged with heading up both the account management and customer service teams. He can trace his fresh produce background right the way back to the 1930s when his grandparents owned and ran several greengrocery businesses in Liverpool. When spending time in the office Ian likes to keep busy by avoiding the kettle and breaking everything that is electronic and I.T related. Ian is passionate about seasonal local produce and is a keen forager with an interest in British wild foods.
Senior Account Manager
As we like to keep it in the family when Adrian Clewes, our Operations Manager, told us his sister was looking for a new career path in Sales we snapped her up and we haven’t regretted it once. She came to Freshview with excellent Customer Service skills, the best telephone manner ever and the patience of a saint! She lives with her husband John, and they devote their free time to caring for animals as Amanda is a pushover when it comes to anything cute and fluffy!
Sadie came to work straight from school at the age of 16 and quickly progressed to become a highly valued member of the team. She has a bubbly personality, which many customers have recognised over the many years she has been with us.
Customer Service & Technical Manager
Liz joined Morning Fresh in 2007 and is now the Customer Service & Technical Manager with responsibility for the customer service teams and the technical side of the business, ensuring compliance with food legislation and regulations. She enjoys eating out in her spare time, with curry and a glass of white wine being her favourite.
Nicola has grown up working in fruit and vegetable shops from the young age of 13! She then moved on to a career in Hospitality, gaining experience as a Restaurant Manager in Cornwall before moving into HR for the last 3 years. Nicola started working at Freshview in 2016 as HR Manager, and is also currently studying her C.I.P.D in HR Management!
Born, raised and educated (Wolstanton Grammar) in Stoke on Trent, Ian’s first role was as a Trainee Accountant with Manor Bakeries Ltd (Mr Kipling & Cadbury cakes ) . After 21 enjoyable years, holding various roles, he successfully held the position of Financial Controller of the whole Business which was circa £270m turnover, across approximately 35 locations with a finance team of around 60.
The role of Finance and IT Director role took him to Le Pain Croustillant Ltd, manufacturing part baked French bread for most major retailers and the convenience retail market, based in West London, where he stayed for 7 years.
After deciding that working away from his Southampton home was too demanding, he joined Selwood Holdings Ltd, based near Winchester, as Finance, IT, and HR Director. The role entailed looking after the Hire and Sale of Plant Equipment and Pumps, operating with circa £55m turnover through 30 locations employing around 410 employees. After 8 years and following the successful re-financing of the Business in 2016, Ian left Selwood Holdings Ltd when he enjoyed his first ‘mini career break’ after 36 years, enabling him to spend some valuable time with his wife and two children.
Ian, now reacquainting himself with the food sector, joined FreshView Foods in February 2017 providing Finance and Business support.
Ian is a CIMA qualified accountant (FCMA).